People ask me all the time how to get more people to become interested in their brand. So, naturally, I thought it might be time to give a little list of absolute pro tips to get that organic following you’re looking for.
Organic vs non-organic followers will have everything to do with the relationships you build as a brand. On one side, you’re getting genuinely interested people. On the other side, you’re getting bots to make you LOOK good. As I may have said before, marketing is all psychology. You are tapping into the mindset of each and every one of the members in your target audience.
The reason you want to build your audience organically vs non-organically is the pure fact that word of mouth is your best friend when it comes to the digital space. Also, buying your followers puts a little red flag on your profile telling whatever platform you’re on that you’re, essentially, cheating. It’s a BIG “no no” to be buying your followers.
So, without further ado, here are some pro-tips on building your following organically:
Follow people in your circle (friends, family, colleagues, etc.) so they know your page is there. If they already know you, there is a good chance they will follow your page.
This one is specifically for Facebook - if you’re running your business page, press the button that says “invite friends” and select all to invite all of your Facebook friends. Again, if someone knows you, there is a more likely chance they will be willing to like the page.
This one goes out to Instagram & Twitter - Follow the followers of that are following pages like yours - aka your competitors or other pages that have a similar target audience. This will let them know you’re out there and you are offering them something they may resonate with as well.
Post and post consistently. This shows that you are a valid business to those who don’t know anything about you that you care about your digital presence.
Don’t go overboard on your selling points. Stay relevant by posting about things that your target market can resonate with instead of consistently trying to sell them something that they don’t need. They are buying into the brand not, always, the product.
