What's the deal with Reels?

If you’re utilizing Instagram for your social media marketing efforts, you may have been prompted once or twice to make a Reel. What in the heck is a Reel? Maybe you know, maybe you don’t, but, either way, you should.

social mediaStephanie KennedyJune 13, 2022instagram, social media tips, social media marketing, social media advice, social media, reels, resourcesComment

Showcasing Your Voice Through Social Media.

Social media is meant to be space for connecting with your community and having fun with it. When was the last time you really had fun with your social media? That’s where we begin our journey, again.

Maven MondaysStephanie KennedyMay 23, 2022social media maven, social media tips, social media, social media marketing, digital marketing, digital presence, digital space, small business, entrepreneur, solopreneur, social media help, social media advice Comment

Is your marketing plan ready for the new normal that's coming?

On the marketing side of things, it’s time to ramp up for when things are at a new normal level.

Maven MondaysStephanie KennedyMarch 22, 2021pandemic, marketing, planning, social media, digital marketingComment

2020: The Biggest Digital Breakthrough

This pandemic changed how we did business and we’ll see how much of that change stays but we at least know now that for a business to thrive, a digital presence is 100% necessary. Life through us a curveball and all of those who took the time and took initiative in making sure they were visible were the real pioneers.

social mediaStephanie KennedyJanuary 5, 2021social media maven, social media, small business, solopreneur, business tips, lessons, business resources, services Comment

4 things you need to do to pivot during the pandemic

There’s no doubt in our minds as the entrepreneurial community of WNY that Buffalonians are, hands down, resilient to change and really know how to pivot in times of crisis.

working from homeStephanie KennedyDecember 1, 2020pivot, pandemic, digital, digital marketing, social media, marketing, email marketing, partnership Comments

Partner up!

You’ve heard of social media influencers, right? Did you ever wonder how they became “influencers” and why their followage is so high? They partner with companies!

So, who says that companies can’t do the same with each other? I am going to give you a few ideas on how you can partner up and grow your following through partnering with others.

social mediaStephanie KennedySeptember 14, 2020social media maven, social media tips, social media, digital marketing, digital presence, partnership, influencers, contest, giveawayComment

Bringing Out Your Inner Chameleon

We have been pivoting over the last six months, trying to find our footing with everything going on between the pandemic and politics. There are several things that, fingers crossed, will change over time, but, in the meantime, we must, also, rise to the occasion and change our perspective.

services, inspirationStephanie KennedyAugust 24, 2020revamp, branding, brand recognition, brand awareness, social media tips, social media maven, social media, digital marketing, digital space, digital presenceComment

Why Your Why is Important for Branding

Branding is one aspect of your company that is crucial to your image. If you don’t have branding laid out for what you do, there is a good chance that not a lot of people know about what you do or how you can be of service to their life and/or business.

inspirationStephanie KennedyAugust 17, 2020find your why, business tips, business resources, new business, blog, social media tips, social media, social media mavenComment

Social Media Secrets

I hope you are able to learn a little more about the social media world and how it’s important that you have this knowledge to be able to make these choices for YOU.

social mediaStephanie KennedyAugust 10, 2020social media maven, social media tips, social media, outsourcing, brainstorming, scheduling, content marketing, solopreneur, business resourcesComment

The power of consistency.

Consistency is something that I always stress to my clients. When it comes to social media and digital marketing, consistency is key. Why? Here are a few reasons.

social mediaStephanie KennedyJuly 21, 2020social media maven, social media tips, social media, content marketing, consistency, consultation, consulting, digital marketing, email marketing, marketing, bulk content creation, content, creationComment

Resources? I Like Resources!

Sometimes, we need a little kick for some forward motion. So, to get you back into the groove of things, I’m sharing some of my little secrets for efficiency and affordability.

working from home, close the gapStephanie KennedyJune 15, 2020business tips, social media tips, social media maven, social media, digital marketing, digita, new business, small business, free resources, resources, business resources Comment

Snap back to reality.

As we all put our “open for business” signs up on our windows or our digital storefronts like Facebook, there are some things to consider.

Do we really want to go back to the way we were doing business before?

inspirationStephanie KennedyJune 8, 2020social media tips, social media, social media maven, digital marketing, email marketing, new business, business, small business, business tips, COVID-19Comment

I'm at home working and I'm working from home.

When I started working from home for the first time, it was a weird shift, however, I’ve found my groove with it. So, that being said, I thought I would give a couple pointers on how to find your space for your time working from home.

inspiration, working from homeStephanie KennedyApril 6, 2020working from home, home worker, covid-19, coronavirus, social media, social media maven, solopreneur, entrepreneur Comment

What in the world is a TikTok?

social media, Maven MondaysStephanie KennedyMarch 9, 2020popular, social media, social media maven, social media tips, marketing, digital marketingComment

The Best Spotlight.

social media, servicesStephanie KennedyJanuary 10, 2020social media, spotlight, hot seat, public figure, public, social media tipsComment

Holiday Digital Marketing

When it comes to marketing around the holidays, especially on social media or through other forms of digital marketing, it can be difficult to get your message to your audience most effectively. Sure, there are some of the best deals around this Holiday season, but how are you standing out from the crowd?

Maven Mondays, services, social mediaStephanie KennedyDecember 9, 2019holidays, marketing, digital marketing, social media maven, social media, entrepreneur, small business, content marketing Comments

Getting Followers Organically

When building your digital presence, it’s more important to be patient and genuine than buying bots just to make your following look good.

close the gap, social mediaStephanie KennedyNovember 25, 2019social media maven, social media, tips, trick, tips and tricks, advice, consulting, consultant, consistency, followers, organic, monday motivation, target market, empowerment, close the gaoComment

Planning Ahead

So it comes down to this - are you willing to plan ahead for your social media or is it time to outsource?

Maven MondaysStephanie KennedyOctober 28, 2019social media, social media maven, planning, scheduling, blog, content marketing, digital marketing, consultation, content

A Tip on Lighting

Posting on social media is different for everyone. The one thing - especially when it comes to aesthetic - that everyone has in common is this: good lighting.

Stephanie KennedyOctober 20, 2019social media maven, content marketing, monday, motivation, inspiration, blog, writing, lighting, tips, tricks, social media, content

Facebook: Oh how we've grown.

Throughout the years, Facebook has been the center of attention for sharing, posting pictures, motivation, fundraising, and more.

But, do you remember how Facebook used to be?

services, social mediaStephanie KennedyOctober 17, 2019social media, social media maven, remember when, brand recognition, business tips, small business, blog, new blog, forgotten, college, remember, memoryComment