If you’re utilizing Instagram for your social media marketing efforts, you may have been prompted once or twice to make a Reel. What in the heck is a Reel? Maybe you know, maybe you don’t, but, either way, you should.
TikTok came on the scene in the midst of our lovely pandemic that we have endured over the last few years. It became one, if not the most, popular platform for marketing, social sharing, and, above all, a HUGE platform to introduce new music. It became the new, hit platform to market on so much that there were instances where Target was selling out of certain inventory or, one of my favorites that I fell for, a particular foundation that I couldn’t find ANYWHERE. Listen, I’m not sour about it, but, needless to say, it was sold out everywhere for quite a time so I never even got a chance to try it…stepping off my soapbox.
Because of the gigantic impact TikTok made over the last few years, Instagram created their own area on their platform to try to emulate the same type of marketing efforts and engagement. Thus, the Reel was born - and it’s become super important for reach and engagement whether we like it or not.
Reels, and videos in general, have become exceedingly more favored by Instagram over the last year or so. Have you tried your hand at making some? Let me know in the comments how it went!
At the very least, I’ve heard from several clients and trainees that they don’t necessarily know how to best utilize Reels. They can be a little complicated at first, but like everything with social media, practice makes perfect and eventually you find some efficient ways to make your own content. The best ways I can advise you approaching Reels is by, really, just playing around with the platform, watching other Reels from other creators, and asking for help with them.
The other beginner approach, which I find is the most effective when you’re first starting out, is taking 5 to 10 short videos (5 to 10 second videos) and adding them all in succession with a fun, upbeat song in the background. These are light, happy, plus they can showcase your process, your team, or, even, your product.
Leave any questions in the comments below & I’ll be happy to answer as many as I can.
