“What is your why?” I’m sure you’ve heard this question before. As a business owner, there is always a reason why you started your company. Whether it was to help others with a specific task or to provide a product or service to make life easier for people, there is always a reason - or…a why.
Branding is one aspect of your company that is crucial to your image. If you don’t have branding laid out for what you do, there is a good chance that not a lot of people know about what you do or how you can be of service to their life and/or business.
Depending on your product, there are many ways to go about branding. What stays steady is the fact that if you don’t know your why, you can’t solidify your branding.
Your branding reflects everything your company is, wants to be, and will be. The “why” is important because without it, you don’t know your target market. Without the target market, how are you supposed to reach your audience and/or potential clients or customers? Exactly. That is why you need to know your “why.”
So, today, I want you to really think about this. What is your “why”? Leave it in the comments below!
