Do you understand the power to creating your image and brand that you have just by utilizing social media? We couldn’t be in a better place in our digital age than right now to promote business, charity, and more.
With just the Australian Bush Fires alone, there are social media influencers using their power for good to raise hundreds of thousands of dollars to help funding for supplies to help those effected. It’s amazing the power social media has the potential to have. However, we must use these powers for good.
With that being said, I will tell you three of the most important things to remember while you’re using social media:
Honesty is the best policy
When you’re promoting your brand, image, and business in the digital space, remember to be 100% honest with your audience. Those little white lies will always come around to bite you when you’re not. There are people in your audience that will leave a comment or review to bring you down. Just like we learned in Kindergarten, honesty is the best policy.
Be a digital humanitarian
If there is a cause that you are passionate about, do your best to weave in promoting it to your every day social media. Your audience IS interested to know what you stand for or what you support. It can be a lot like politics in that way, but when your audience can identify with your values, they are more likely to trust you and your product.
Keep it light. Keep it organic.
There is a lot to be said about organic reach vs paid reach. In my experience, you can definitely get a lot of reach to new audiences through paid advertising, however, there is something to be said when it comes to organic posting. Those organic posts are so important to have as a base when you’re, also, doing paid advertising. They will, also, show your audience that you are the real deal and you care about your lifestyle, environment, and more. Keep it light, relatable, and organic as much as possible.
