There is a new marketing tool out there for digital marketing. It’s something that I’ve been getting a lot of questions about in my meetings. What’s it called? TikTok.
Either their kids are using it or their colleagues are mentioning it. It’s always the same question: What do you even do on TikTok?
Just as a quick overview, TikTok is a social media platform in which you can make videos doing different dance challenges, showcasing your talents in art, singing, or playing instruments, rant about your latest weird day, and more. This platform is used to entertain each other and you have a chance to like or comment on these videos just like most social media platform.
Lately, we’ve noticed a bit of a shift happening on TikTok. More celebrities are becoming a part of this platform to show more about their daily lives and, even, small businesses are using it as a platform to sell their product or show it off in creative ways.
It’s a great addition to the rest of your marketing puzzle…if it makes sense to.
So, here are some things to consider when you’re looking into marketing on TikTok.
Is it your target market?
The demographic on TikTok tends to be on the younger side, starting as young as about 10 years old. Consider your target market when you play with the idea of marketing on this app.
Is it worth your time to market here?
TikTok is an international app. If you’re a store front, you can definitely market on TikTok, but you may not get the return that you want. Now, if you have an online marketplace, it might be worth your time to get creative on this app.
Are you interested in marketing on the app?
The biggest thing that you should know about social media, especially something as personalized as this app, is that you want to be able to enjoy creating content for your social media. Whether that’s through doing Facebook Live all the way to TikTok challenges, it’s really up to you to know what that is. However, if you’re not having fun, nobody else is having fun. Please don’t use the app for marketing if you’re doing it only for that sole purpose.
